PELEPHONE
UX/UI & Visual Design for Web & Campaigns
ABOUT
On-site UI/UX and visual design for Pelephone included designing and redesigning responsive web pages, creating marketing assets such as landing pages, banners, and email campaigns, and refreshing the overall visual style for digital communications.
Designs remained true to the brand’s visual identity while optimizing the user experience, with close collaboration across content, development, marketing, and project teams to ensure clear, consistent, and visually engaging digital experiences.
THE CHALLENGE
Designing engaging and clear web pages under tight development constraints
and fast-paced launch schedules,
while minimizing complex development work.​
THE SOLUTION
Created clean, precise layouts focused on making content easy to read and navigate, encouraging users to explore and purchase services without feeling overwhelmed.
THE RESULT
Effective, user-friendly designs that balanced simplicity and clarity with development feasibility, supporting smooth project delivery and positive user interaction.
BANNERS & MARKETING ASSETS
Created responsive banners for the website, app, landing pages, and Facebook as part of marketing campaigns. The designs effectively conveyed key messages, captured attention, drove customer interest and sales - all while aligning with the brand’s visual identity, the marketing team’s requests, and development limits.
MARKETING MAILERS
Designed marketing emails promoting products, special offers, and campaigns, aimed at increasing customer engagement and driving traffic to the website.
Initially, I worked within a fixed template until we decided to refresh the visual approach — introducing a more vibrant and lively design language that attracted customers, and motivated action, all while preserving Pelephone’s brand identity.
Major Campaigns & Projects
Designing impactful, large-scale campaigns that boosted customer engagement and brand loyalty. Delivered responsive marketing pages along with comprehensive marketing assets. Highlights include the smartphone trade-in for cash program and lifetime warranty initiative — showcasing the full range of design work I managed, combining UX/UI and marketing design to deliver clear, persuasive messaging and drive results.
